{"id":1139,"date":"2025-08-13T11:20:51","date_gmt":"2025-08-13T11:20:51","guid":{"rendered":"https:\/\/sheilaguerrerorojas.com\/about-me-sheila-guerrero-rojas\/"},"modified":"2026-01-28T17:21:27","modified_gmt":"2026-01-28T17:21:27","slug":"about-me-sheila-guerrero-rojas","status":"publish","type":"page","link":"https:\/\/sheilaguerrerorojas.com\/en\/about-me-sheila-guerrero-rojas\/","title":{"rendered":"About Me &#8211; Sheila Guerrero Rojas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1139\" class=\"elementor elementor-1139 elementor-2\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa908f e-flex e-con-boxed e-con e-parent\" data-id=\"4fa908f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e45bebd e-con-full e-flex e-con e-child\" data-id=\"e45bebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cff3d7 elementor-widget elementor-widget-image\" data-id=\"2cff3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Sheila-Guerrero-Rojas-684x1024.jpg\" class=\"attachment-large size-large wp-image-1193\" alt=\"Fotograf\u00eda de Sheila Guerrero Rojas sosteniendo un port\u00e1til\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Sheila-Guerrero-Rojas-684x1024.jpg 684w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Sheila-Guerrero-Rojas-200x300.jpg 200w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Sheila-Guerrero-Rojas-768x1151.jpg 768w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Sheila-Guerrero-Rojas.jpg 801w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7552bfb e-con-full e-flex e-con e-child\" data-id=\"7552bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8acb1 elementor-widget elementor-widget-heading\" data-id=\"fa8acb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hello, I'm Sheila Guerrero!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7fec4 elementor-widget elementor-widget-text-editor\" data-id=\"6a7fec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I am a<\/span> <b>professor and researcher specializing in neurocommunication<\/b><span style=\"font-weight: 400;\">, and I dedicate myself to<\/span> <b>translating behavioral science into applicable tools<\/b> <span style=\"font-weight: 400;\">to communicate better, lead with empathy, and generate real impact.<\/span><\/p><p><span style=\"font-weight: 400;\">I move between<\/span> <b>classrooms, laboratories, and stages<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I design training and experiences for people and teams who want to inspire, not impose.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I investigate how communication influences our emotions and decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I moderate and present events where connection and content meet.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And I always seek the same thing:<\/span> <b>that after each encounter there is transformation<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">It is not enough to understand: you have to feel, integrate, and apply.<\/span> <\/p><p><span style=\"font-weight: 400;\">I work from empathy, but also from clarity, creativity, and closeness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9043fce e-flex e-con-boxed e-con e-parent\" data-id=\"9043fce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e055afc elementor-widget elementor-widget-text-editor\" data-id=\"e055afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>My conviction is simple: after each encounter, there must be transformation. It is not enough to understand: you have to feel, integrate, and apply. I work from empathy, clarity, and creativity, with a close style.  <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7793bc6 e-flex e-con-boxed e-con e-parent\" data-id=\"7793bc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b84d32 e-con-full e-flex e-con e-child\" data-id=\"6b84d32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7926d53 elementor-widget elementor-widget-image\" data-id=\"7926d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-683x1024.jpg\" class=\"attachment-large size-large wp-image-1137\" alt=\"Mano sosteniendo tres libros con marcadores\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-683x1024.jpg 683w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-200x300.jpg 200w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-768x1152.jpg 768w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-1024x1536.jpg 1024w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-1365x2048.jpg 1365w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/08\/libros-sheila-guerrero-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28522d1 e-con-full e-flex e-con e-child\" data-id=\"28522d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-978ce69 e-con-full e-flex e-con e-child\" data-id=\"978ce69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9681677 elementor-widget elementor-widget-heading\" data-id=\"9681677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From advertising to neuroscience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80355d1 elementor-widget elementor-widget-heading\" data-id=\"80355d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My journey to understand and transform communication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a5157 elementor-widget elementor-widget-text-editor\" data-id=\"56a5157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since I was little, I felt\u2014more than understood\u2014what others didn&#8217;t say. What I then experienced as extreme sensitivity is now my greatest strength: a refined empathy that allows me to read between the lines, capture nuances, and connect with what is really happening in an interaction. <\/span><\/p><p><span style=\"font-weight: 400;\">I started in the world of advertising and communication, fascinated by how ideas can move people. But I soon discovered that to truly communicate, it was not enough to design a message: it was necessary to understand human behavior. <\/span><\/p><p><span style=\"font-weight: 400;\">That discovery led me to study psychology and, later, to delve into applied neuroscience. Today, that combination of science, creativity, and human connection is the heart of everything I do. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db9d5c0 e-flex e-con-boxed e-con e-parent\" data-id=\"db9d5c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4687bc0 e-con-full e-flex e-con e-child\" data-id=\"4687bc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04355db elementor-widget elementor-widget-heading\" data-id=\"04355db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training and specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887f5d9 elementor-widget elementor-widget-text-editor\" data-id=\"887f5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">My academic path began in the world of communication and, little by little, delved into the deep study of human behavior and the science that sustains it. <\/span><\/p><p><span style=\"font-weight: 400;\">This combination shapes my profile today as a researcher, teacher, and facilitator.<\/span><\/p><ul><li aria-level=\"1\"><b>Degree in Advertising and Public Relations,<\/b> <i><b>Nebrija University<\/b>.<br><\/i><span style=\"font-weight: 400;\">The starting point to understand how messages are built and impact is generated from the visual and narrative.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Master&#8217;s Degree in Audiovisual Communication and Advertising Content,<\/b> <i style=\"background-color: transparent;\"><b>Universitat Aut\u00f2noma de Barcelona.<br><\/b><\/i>A step further in the analysis of media, discourse, and creative strategies in the digital ecosystem.<\/li><\/ul><ul><li><b>Doctorate in Psychology<\/b> <i><b>(in progress),<\/b><\/i> <i><b>University of La Laguna.<br><\/b><\/i><span style=\"font-weight: 400;\">Research area: neuroscience of communication, with techniques such as<\/span> <i><span style=\"font-weight: 400;\">eye tracking<\/span><\/i> <span style=\"font-weight: 400;\">and experimental analysis of incivility in online environments.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5ddfa e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"1c5ddfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"29744634\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-297446341\" data-tab-title-id=\"e-n-tab-title-297446341\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-297446341\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tInternational certifications\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-297446342\" data-tab-title-id=\"e-n-tab-title-297446342\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-297446342\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tContinuous training and specialized workshops\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-297446341\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-297446341\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-8c24071 e-con-full e-flex e-con e-child\" data-id=\"8c24071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501c43b elementor-widget elementor-widget-heading\" data-id=\"501c43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">International certifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c5a0b elementor-widget elementor-widget-text-editor\" data-id=\"86c5a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>High Performance Collaboration: Leadership, Teamwork, and Negotiation,<\/strong> <span style=\"font-weight: 400;\"><strong><i>Northwestern University,<\/i> 2024<\/strong><\/span><i><span style=\"font-weight: 400;\">.<br><\/span><\/i>Effective collaboration strategies in highly demanding contexts.<\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Leadership Communication for Maximum Impact: Storytelling<\/strong> <i><strong>Northwestern University, 2024<\/strong>.<br><\/i>The art of communicating with influence and purpose through narrative.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-297446342\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-297446342\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-76db99c e-con-full e-flex e-con e-child\" data-id=\"76db99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7826795 elementor-widget elementor-widget-heading\" data-id=\"7826795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous training and specialized workshops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cc29d elementor-widget elementor-widget-text-editor\" data-id=\"11cc29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I am always in learning mode. Some outstanding courses and experiences: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eye-Tracking Training (ULL)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International Seminar on Advanced Research (UAB)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Academic debate workshops and tournaments (UAB)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotional Intelligence Workshop (BLC)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation and Creativity (People Matters)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced Quantitative Methods in Excel Course<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Network Data Analysis I and II (<\/span><i><span style=\"font-weight: 400;\">University of Amsterdam<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training in leadership, conflict resolution, teamwork, and quality teaching (UAB \u2013 OQD)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae35a63 e-flex e-con-boxed e-con e-parent\" data-id=\"ae35a63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-727d438 e-con-full e-flex e-con e-child\" data-id=\"727d438\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88354e elementor-widget elementor-widget-heading\" data-id=\"a88354e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">President of the Institute of Neurocommunication and Applied Science (INCA)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fe671 elementor-widget elementor-widget-text-editor\" data-id=\"55fe671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A space where science and people come together to transform the way we communicate. We transfer scientific discoveries and knowledge to society, so that they can apply it in their day to day. <\/p><p>We are committed to a society that knows how to express itself in any situation, thanks to science.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4754e elementor-widget elementor-widget-button\" data-id=\"8e4754e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/incacanarias.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3059f1d e-con-full e-flex e-con e-child\" data-id=\"3059f1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4947ed elementor-widget elementor-widget-image\" data-id=\"d4947ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/12\/retrato-inca-opti-1-0661-684x1024.jpg\" class=\"attachment-large size-large wp-image-1221\" alt=\"Retrato de Sheila Guerrero Rojas\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/12\/retrato-inca-opti-1-0661-684x1024.jpg 684w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/12\/retrato-inca-opti-1-0661-200x300.jpg 200w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/12\/retrato-inca-opti-1-0661-768x1151.jpg 768w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/12\/retrato-inca-opti-1-0661.jpg 801w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8143b7 e-flex e-con-boxed e-con e-parent\" data-id=\"a8143b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26ec132 e-con-full e-flex e-con e-child\" data-id=\"26ec132\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96a921 elementor-widget elementor-widget-text-editor\" data-id=\"d96a921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Know me more<\/h2><p><span style=\"font-weight: 400;\">In addition to researching, teaching, and communicating, I like to keep my feet on the ground (and the racket in my hand). Tennis reminds me of the importance of focus and calm: the same thing I try to apply when preparing a talk or moderating an event. <\/span><\/p><p><span style=\"font-weight: 400;\">I am passionate about podcasts, books that mix science and narrative, and conversations that begin with curiosity and end with new questions, those existential ones. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Traveling, observing people, and getting lost in quiet cafes are my small informal laboratories: that&#8217;s where many of my ideas are born.<\/span><\/p><p><span style=\"font-weight: 400;\">I can&#8217;t help but greet\u2014and admire\u2014all the dogs I come across on the street, we have so much to learn from them and their way of enjoying the moment\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">I have a hidden gift that few know: babies fall asleep in my arms effortlessly (I still don&#8217;t know if it&#8217;s magic or neuroscience). Next research? <\/span><\/p><p><span style=\"font-weight: 400;\">And although I enjoy the stage and being surrounded by people, I also value silence and spaces where you think slowly and alone. <\/span><\/p><p> <\/p><p><i><span style=\"font-weight: 400;\">Basically, everything I do\u2014inside or outside of work\u2014has the same common thread:<\/span><\/i> <b><i>understand to connect better<\/i><\/b><b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45db8db e-con-full e-flex e-con e-child\" data-id=\"45db8db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8a722 elementor-widget elementor-widget-image\" data-id=\"4a8a722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/elementor\/thumbs\/Captura-de-pantalla-2025-12-25-a-las-19.19.59-rgov2xrktjoufqqcp6dpcwp63lluofb5stndro68n4.png\" title=\"Captura de pantalla 2025-12-25 a las 19.19.59\" alt=\"Fotograf\u00eda de Sheila Guerrero Rojas jugando al tenis\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a93d2 e-flex e-con-boxed e-con e-parent\" data-id=\"00a93d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fb162 elementor-widget elementor-widget-heading\" data-id=\"f2fb162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alliances that make me proud <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cc23b elementor-widget elementor-widget-text-editor\" data-id=\"93cc23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>I am lucky to be part of and collaborate with these research groups: <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b97bde e-con-full e-grid e-con e-child\" data-id=\"7b97bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56365e1 e-con-full e-flex e-con e-child\" data-id=\"56365e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb0493 elementor-widget elementor-widget-image\" data-id=\"ffb0493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Neurocolab.png\" class=\"attachment-large size-large wp-image-1134\" alt=\"Logotipo de Neurocolab\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Neurocolab.png 500w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Neurocolab-300x300.png 300w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/Neurocolab-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825f7e9 elementor-widget elementor-widget-icon-box\" data-id=\"825f7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNeurocolab - Neurocreativity Group of UDIT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tthat studies the effect, impact, and acceptance of the design of products and interiors on users, through the evaluation of neuronal and biometric responses for the establishment of action protocols for the well-being of people.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9b455 e-con-full e-flex e-con e-child\" data-id=\"7d9b455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3948a00 elementor-widget elementor-widget-image\" data-id=\"3948a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/HumindLab.png\" class=\"attachment-large size-large wp-image-1135\" alt=\"Logotipo de HuMind Lab\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/HumindLab.png 500w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/HumindLab-300x300.png 300w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/HumindLab-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e6408 elementor-widget elementor-widget-icon-box\" data-id=\"c8e6408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHumind Lab - Social Cognition Research Group\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tlinked to the University of La Laguna that focuses on the processes of social interaction and dehumanization. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1843cee e-con-full e-flex e-con e-child\" data-id=\"1843cee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f832af elementor-widget elementor-widget-image\" data-id=\"8f832af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/LIME-1.png\" class=\"attachment-large size-large wp-image-1136\" alt=\"Logotipo de LIME\" srcset=\"https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/LIME-1.png 500w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/LIME-1-300x300.png 300w, https:\/\/sheilaguerrerorojas.com\/wp-content\/uploads\/2025\/10\/LIME-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0047487 elementor-widget elementor-widget-icon-box\" data-id=\"0047487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLIME - Research Laboratory on Media and its Effects\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tthat focuses on explaining the consequences of media on people.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello, I&#8217;m Sheila Guerrero! I am a professor and researcher specializing in neurocommunication, and I dedicate myself to translating behavioral science into applicable tools to communicate better, lead with empathy, and generate real impact. I move between classrooms, laboratories, and stages: I design training and experiences for people and teams who want to inspire, not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1139","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Sheila Guerrero Rojas<\/title>\n<meta name=\"description\" content=\"Professor and researcher specializing in neurocommunication. 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